who we are
Tony and Jeanette Hoft have broad know-how and successful careers in company and project management, stakeholder and marketing research and strategic communications across several industries. We've worked in electricity generation, distribution and transmission, telecommunications and the engineering and construction industries. We've also delivered stakeholder and marketing research and communications services to the banking, insurance and financial services sector, the fast-moving consumer goods sector, and others.
We offer our clients the advantage of senior management experience in public and private corporations plus more than ten years' experience in our own successful business partnership.
Tony Hoft BSc (Civ Eng), CMRP
Tony has a BSc in Civil Engineering and is a Certified Market Research Professional (CMRP) with the Marketing Research and Intelligence Association.
His professional career spans 32 years, more than 25 of those in senior management positions with several companies including ABB Asea Brown Boveri and Vision Africa Research Services.
He is a resourceful and enterprising professional with a successful career in marketing & stakeholder research, engineering design, project management, manufacturing and construction. His international experience includes having worked in South Africa, Namibia and Angola.
Tony spent the first decade of his career in engineering design, contract management, engineering procurement and construction. During the next twelve years he advanced quickly to general and executive management in the engineering, manufacturing and construction industry in southern Africa.
Leveraging his business and project management skills he co-founded and managed Vision Africa Research Services between 1999 and 2008. He and Jeanette built Vision Africa into one of most reputable marketing research companies in the region, before divesting in 2008 and moving to Canada. They established CRA West in partnership with Corporate Research Associates Inc, the leading marketing research company in Atlantic Canada.
Tony has exceptional business acumen, integrity and drive combined with the ability to manage changing situations and fast-paced projects. He is a talented analyst, strategist, negotiator and relationship builder with a flair for new technology and business.
He has proven skills in business planning, budgeting, financial forecasting and scenario development. He uses plain language to construct understandable contracts and agreements. Tony enjoys business coaching and mentoring, and holds several volunteer positions on strata councils and sports committees.
download resumeJeanette Hoft
MPhil Communication Management, BA Hon Psychology, APR
Jeanette is an entrepreneurial, innovative and energetic professional. She has extensive senior management and consulting experience in corporate communications, public and community relations and stakeholder and marketing research in southern Africa and Canada.
She has worked within the electricity and telecommunications industries, also in retail, contracting, engineering and financial service industries in both the private and public sector.
Her professional career spans 23 years, more than 16 of those in senior management positions with several public and private sector companies including BC Hydro, ABB Asea Brown Boveri, Vision Africa Research Services, Telkom and Eskom.
Jeanette is an experienced multi-team leader, project manager, quick thinker and executor. She has an exploring mind, is not afraid of challenging the status quo, and is known as a committed finisher. She has a straightforward and passionate approach to stakeholder engagement and client relationships.
Jeanette is a believer in continued education. She holds a Masters degree in Communication Management, an Honours in Psychology and a Postgraduate diploma in Marketing Management. She is a member of the Marketing Research and Intelligence Association (MRIA) and an Accredited Public Relations Practitioner (APR) with the Canadian Public Relations Society (CPRS).
download resumeworking partnership
Tony and Jeanette have worked together successfully for 15 years. They offer diverse and complementary skills and know-how, developed over many years in a variety of business environments. Their working partnership and shared experience enables them to offer a balanced approach to situational and stakeholder relationship issues.
Challenging the status quo. Making things understandable
links
CRA West
Corporate Research Associates Inc
Marketing Research and Intelligence Association
Canadian Public Relations Society
